Allied Van Lines is excited to be honored with the 2017 Women's Choice Award® for America's Most
Recommended™ Moving Company. This award designation is based on a national
survey of thousands of women across America who were asked to select from a
list of nationally recognized moving brands the moving company they would most
highly recommend to family and friends.
"The Women's Choice Award's mission is to simplify her life by recognizing brands tried, tested, and highly recommended by women. Making it easy to buy with confidence," said Delia Passi, CEO and Founder. "By carrying the Women's Choice Award seal, brands like Allied Van Lines signify their commitment to empower women to make smart buying choices."
"It is an incredible honor to be recognized for the third year in a row as the brand that female consumers prefer and would recommend to their peers," said Lesli Bertoli, vice president and general manager of Allied Van Lines. "We have been doing this for over 89 years and have made it our mission to perfect the moving process so that each move is customized to the customer's wants and needs. It's an important life moment that we handle with the utmost quality and care, so it's extra gratifying that our expertise and attention to detail is recognized with a valuable distinction like this."
Women have remarkable spending power and it's continually growing. They currently control the majority of the purchasing decisions for consumer goods in America. Women are also likely to influence or manage big ticket purchases as well as everyday purchases, according to a Nielson Report. That, together with a Forbes article stating that word of mouth has been shown to improve marketing effectiveness by 54%, reveals the significance of being a highly recommended brand by women.
Passi commented on how the Women's Choice Award serves as a competitive differentiator in today's cluttered marketplace by explaining, "When a woman is willing to recommend a brand or service to others, it means that business has earned her loyalty. Those are the businesses we wish to recognize for their efforts and commitment to the number one consumer – women."
"We know recommendations carry great weight in our industry and women are the driving force behind that," said Bertoli. "Thank you to women across America for continuing to trust us in providing a high quality, efficient move experience."
"We are pleased to salute Allied Van Lines for earning the Women's Choice Award consecutively three years in a row. Their focus on excellence and commitment to their customers is clearly recognized by women consumers nationwide," said Passi.